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Pre-production and strategic planning
Originally posted at NMI (http://groups.google.com/group/newmediainterchange/)
Hi Doug and NMI members
I am in pre-production for a podcast I have been wanting to do for
many months. Finally decided to get off my butt and do something about
it. But I need some assistance or guidance in getting started. I have
been creating media for many years but this is my first attempt at
producing my own. Not having a TV or radio background like many of the
successful show creators out in podcastland, this is all a bit
different territory.
The show will be non-fiction local news/lifestyle to a niche audience.
I hope to get local business involved in the show, and hopefully that
may lead to sponsorship of some kind. In approaching potential
partners and collaborators to the venture my concern is to not to look
amateur or unprepared. I want to present them with a media kit of some
kind, ideally a one-sheet outlining the show and a pilot episode. I
don't know if this is typical, I'm just guessing.
Can anyone recommend a good book, blog or other that serves as a
primer on show producing. What kind of data should go into the one-
sheet? How should one approach businesses and collaborators? At what
point do I mention sponsorship; do I ask up front and risk a negative
reaction? So many questions and not sure where to look for answers.
If any one has any experience in this area I'd love the benefit of
some advice. I'm not looking to shirk the groundwork, just need to be
pointed in the correct (read: most efficient) direction.
Thanks for reading
Adam Mercado
Creative Director
Influxx Media Production
http://www.influxx.com
714 928 9896
Hi Doug and NMI members
I am in pre-production for a podcast I have been wanting to do for
many months. Finally decided to get off my butt and do something about
it. But I need some assistance or guidance in getting started. I have
been creating media for many years but this is my first attempt at
producing my own. Not having a TV or radio background like many of the
successful show creators out in podcastland, this is all a bit
different territory.
The show will be non-fiction local news/lifestyle to a niche audience.
I hope to get local business involved in the show, and hopefully that
may lead to sponsorship of some kind. In approaching potential
partners and collaborators to the venture my concern is to not to look
amateur or unprepared. I want to present them with a media kit of some
kind, ideally a one-sheet outlining the show and a pilot episode. I
don't know if this is typical, I'm just guessing.
Can anyone recommend a good book, blog or other that serves as a
primer on show producing. What kind of data should go into the one-
sheet? How should one approach businesses and collaborators? At what
point do I mention sponsorship; do I ask up front and risk a negative
reaction? So many questions and not sure where to look for answers.
If any one has any experience in this area I'd love the benefit of
some advice. I'm not looking to shirk the groundwork, just need to be
pointed in the correct (read: most efficient) direction.
Thanks for reading
Adam Mercado
Creative Director
Influxx Media Production
http://www.influxx.com
714 928 9896
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